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Buying customer data This situation was very normal a few years ago But in most cases it is incompatible with LGPD standards Therefore it is essential to review the way your marketing agency acquires consumer data Because it makes much more sense to capture a lead through an ad with a call to action for a call than to buy cold data The same goes for the opposite situation that is your agency selling the leads it has already acquired.

This practice can also constitute see Ask permission to use cookies Lately it s impossible to enter a website and not get that Phone Number List notification asking to authorize the use of cookies This action originates from the LGPD which considers that some of the identifiers that are saved in a device s browser are personal data It turns out that they can be used for many purposes especially within advertising It is.



Possible for example to measure the number of users and monitor their behavior within a page Not to mention that they help with the famous remarketing so that advertisements about that company later chase whoever accessed the website Therefore it is essential to add this confirmation to your customers pages in addition to adapting the authorizations to how they will be used Collect only the fundamental data.